Celebrity

  Plenty of outrage this week with Jeremy Clarkson forced to issue an apology for his rant about striking public sector workers. In case you missed...

I agonised today on whether to write about Blackberry/RIM's latest PR disaster or whether to have a pop at the antics of the England...

Scanning the web this morning for blogging fodder, I learnt that some big, shiny London PR agencies received a curious email last month, purporting...

So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it...

So, after all that, Rooney signs a new contract. Well, that scuppers my original blog on the PR battle between the two biggest egos...

Another week, another memoir from another master of spin. This week, Tony Blair vowed to hand the £4.6m advance and any profits from his autobiography to the Royal British Legion to open a state-of-the-art sports centre for wounded servicemen.

The problem is Triesman hadn't got previous and wasn't looking to exploit his private or public position for his own gain. It seems that Sarah Ferguson was and that once again she will have to build up her fragile public persona, which is her career currency, once again.

media relations is not a one way street. It is about relationships and dialogue. This afternoon, the world's greatest golfer, the master of his own destiny and his own mind, may well find that his single-minded stubborness to accept defeat in any area of his life is not his greatest strength but his biggest weakness.

Whatever happens, Terry has caused this problem for himself. Like Tiger Woods before him he has been exposed as the antithesis of what he portrays. It is that portrayal which has, along with his undoubted talent, elevated him to where he is today. It is that portrayal which may ultimately be his downfall.

The media offers the ultimate tool to raise awareness of campaigns - be they cynical or philanthropic. PR consultants and their clients have the skills, contacts and ability to utilise this tool. Whether that be for pure commercial gain, charitable causes or a combination of both, I'd argue that the question should always be "which came first?" The PR campaign or the urge to help?