Charity

I do a bit for charity (don't like to talk about it!) and for the last eon, or 6 months at least, I have...

Those words will forever rattle around in my mind, legs, back and everywhere else in my bruised and battered carcass as I attempt this...

So I had the bike,  I had a route/s but I had no shirt. I thought an average footy top would do but it...

I've decided to put my mouth to good use. It had to happen some time. Please contribute in some small way if you can...

Another week, another memoir from another master of spin. This week, Tony Blair vowed to hand the £4.6m advance and any profits from his autobiography to the Royal British Legion to open a state-of-the-art sports centre for wounded servicemen.

The problem is Triesman hadn't got previous and wasn't looking to exploit his private or public position for his own gain. It seems that Sarah Ferguson was and that once again she will have to build up her fragile public persona, which is her career currency, once again.

The whole story "whiffs" of mistrust. Mistrust of the bullying helpline to keep schtum on sensitive issues, mistrust of the PRs (real or not) lurking in the background around the motives for Ms Pratt's first ill-advised comments, mistrust of the Prime Minister and Number 10's culture and mistrust of David Cameron and his ability to make political capital out of any situation.

The media offers the ultimate tool to raise awareness of campaigns - be they cynical or philanthropic. PR consultants and their clients have the skills, contacts and ability to utilise this tool. Whether that be for pure commercial gain, charitable causes or a combination of both, I'd argue that the question should always be "which came first?" The PR campaign or the urge to help?

Jordan/KP had been used by Asda to mark the 12th anniversary of the retailer's Tickled Pink campaign. The retailer moved to quell anger among cancer victims who reacted to comments she made on her reality show What Katie Did Next last week about scars on her breasts caused by surgery.