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Friday, May 9, 2025

StartUp Britain – inspiring the next generation

Last year, I was asked if I would sit on a bus for a morning and have lots of strangers talk to me about...

Can start-ups be PR up-starts? All aboard the StartUp Britain #subtour

This time last week I was stationed outside Antenna, Nottingham's creative hub, in the pouring rain waiting for a bus. "Wow, how fascinating" I...

PR and value for money

Another question from the inafishbowl website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a...

Trade press PR? Have I Got News For You?!

This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of...

Just the Jobs or mixed reception for freshly pressed Apple?

The problem with Apple, as with so many public figures and businesses that court the limelight, is that it is so beloved by so many, partly because of the "magical" aura they have built up but it lacks a certain humility. So, when it does stumble, there will be plenty around to kick it when it tries to rise.

Plane Speaking – Ryan Air’s PR brilliance strikes again

Ryan Air is cheap - probably the cheapest, time and time again. We'll soon have the experts trotting out theories as to why this can't work from a health and safety perspective but do you think O'Leary actually cares whether he pulls this off or not? No! It is a stunt, like so many others and the media loves it because the general public hates it.

Lessons from the recession

It is these sort of people that we need to lead us out of this recession. They embrace the new, they are eager to learn, they want to be a part of things.

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John Lewis – won’t somebody think of the children?

X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule. Only this...

You silly sausage…we don’t know WHAT you’re selling

It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...

Stop selling vitamins, start curing headaches

  Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do? You'll...