“Anyone” for tennis? Grass court champions = grass roots cash.
Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis.
The BBC swings into action, elbowing Eurosport aside, celebrities...
Take it easyJet – Kate’s not the classic role model.
I have written before about the issues brands have to bear in mind when aligning themselves to celebrities.
Do both brands fit? Is there synergy...
FIFA FO FUM – sponsors smell the blood of corruption
With the FIFA annual congress meeting in Zurich today, one man appears to be somewhat absent - as I write this anyway...
Whether you are...
As Leicester embraces its kingly gift, what of Nottingham and Derby?
With crowds thronging the streets, the cortege of one history's (and tellingly, literature's) greatest villains King Richard III, wound its way to his new...
Want award-winning PR results? Throw awards into your marketing mix
A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in...
Ennis-Hill makes a stand over Evans and Sheffield United contract
The uproar over Sheffield United FC allowing disgraced footballer Ched Evans to train with them refuses to die down.
The club is yet to confirm...
A Marathon effort draws to a close but would you run on Sunday?
This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour...
#YFactorLeics – the show’s over…for now
I do a bit for charity (don't like to talk about it!) and for the last eon, or 6 months at least, I have...
The London Marathon….how hard can it be?
Those words will forever rattle around in my mind, legs, back and everywhere else in my bruised and battered carcass as I attempt this...
G4S – “Buckles” under the strain of Olympic effort
In terms of how not to handle the press, this is an object lesson.
Your company is in panic mode, days away from a huge...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
