Has Andy Murray captured your heart now?
"Right, I'm gonna try this and it's not gonna be easy."
Not beating the legendary Roger Federer. Not speaking to a crowd that was ready...
Chairing a press conference with Sir Richard Branson
I had the pleasure of meeting Sir Richard Branson and James Caan this week. Why? How?
Well, I was the PR Director for Business 2012,...
@Joey7Barton on England rugby – pot meets kettle or a genuine issue?
I agonised today on whether to write about Blackberry/RIM's latest PR disaster or whether to have a pop at the antics of the England...
Will a freshly-minted Murray finally capture our hearts?
More importantly...will he care?
Well, if this slightly nauseating viral campaign on You Tube, in which we are encouraged to "Like" Andy's fan page is...
When news just isn’t news – by April Fool
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools' Day shenanigans.
Here's the teaser that greeted...
Terry – “the players don’t have a problem with me.” What about the fans...
So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it...
Updated – the power of giving away your expertise. Guest blog.
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how...
“Bloodgate” update – physio wins but does rugby lose appeal?
I've written on this twice before and I maintain that real damage has been done to rugby's reputation.
However, here's a quick update, courtesy of...
Flairmonkey Puts Shirt On My Back For Movember
So I had the bike, I had a route/s but I had no shirt. I thought an average footy top would do but it...
Rooney and Ferguson, Man & Boy United after PR Wars
So, after all that, Rooney signs a new contract. Well, that scuppers my original blog on the PR battle between the two biggest egos...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
