PR – more than words
Cue the guitars, the gentle beat, the smoky bar room set. It’s time to realise that PR is so much more than words, it...
United Airlines – don’t come fly with me!
A guest blog from our consumer PR expert Lucy Capaldo on this PR crisis.
It started badly, trailed off in the middle and the less that...
There’s no such thing as bad PR…really?
Here's a lazy comment that comes up in casual conversation with alarming regularity...
"There's no such thing as bad publicity".
Really? That is perhaps the laziest...
Beckileaks – can brand Beckham bounce back?
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks.
I'm a massive football fan and also...
Virgin on brilliant – the 5 words I used to introduce Richard Branson
I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the...
Don’t choke PR with bad photography
Notice the photo above? Smartly dressed woman throttles smartly dressed man?
I knew you would. I also knew the press would. That's why I gave...
Who, what, where, when and why are great BUT you also need a “how”
In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to "how?".
You see, it is...
Where do your customers read about you?
Don't say "The Times".
OK, maybe they COULD read about you there but let's be honest, we can be far smarter about this.
Previously, I have...
How to annoy a journalist – lesson 3
In the final lesson ahead of our Nottingham event on April 14th, we've looked at B2C media relations.
So if you want three quick tips to placing...
How to annoy a journalist – lesson 2
In the second of our series ahead of our "Meet the journalists" event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
