“Think in pictures” photography is an investment…not a cost.
I'd like to highlight an area that lets PR campaigns down again and again: pictures.
Imagine this. You are running a magazine so your goal...
Take it easyJet – Kate’s not the classic role model.
I have written before about the issues brands have to bear in mind when aligning themselves to celebrities.
Do both brands fit? Is there synergy...
Have you got views for me?
A common objection we hear when chatting to businesses about PR, especially those in B2B markets, is:"But we don't have any news, so it isn't...
Ryan Air’s charm….offensive? Or is it really “getting better”?
Ryan Air is hitting the headlines for all the wrong reasons... again.
However, it is not the usual issues, namely being the world's love/hate airline...
FIFA FO FUM – sponsors smell the blood of corruption
With the FIFA annual congress meeting in Zurich today, one man appears to be somewhat absent - as I write this anyway...
Whether you are...
PMQs – a kitchen sink drama we love to hate
The final PMQs of the coalition government will take place later today in the Commons but...has it rescued or ruined either leaders' common touch...
As Leicester embraces its kingly gift, what of Nottingham and Derby?
With crowds thronging the streets, the cortege of one history's (and tellingly, literature's) greatest villains King Richard III, wound its way to his new...
Want award-winning PR results? Throw awards into your marketing mix
A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in...
Ennis-Hill makes a stand over Evans and Sheffield United contract
The uproar over Sheffield United FC allowing disgraced footballer Ched Evans to train with them refuses to die down.
The club is yet to confirm...
Cadbury’s gives rivals a chance to coin it in at Christmas
Before someone says "I told you so" in a week or so's time...this MAY be an elaborate PR stunt.
However, if it is...it is very...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
