Fewer reasons to shop at Morrisons?
Right, now I've managed to shoehorn the "less v fewer" issue into a blog on PR, let's have a quick look at the furore...
How to approach a journalist with your business story
So you've taken the plunge and are ready to speak to the press about your news? Great!
However, there are right and wrong ways to...
In light of the #Fappening iCloud scandal..how to handle a PR crisis
I'm sure most of you reading this will remember Gerald Ratner's classic PR crisis?
If not, I'm sure you cannot have failed to notice the controversy...
Gove, an education in how not to be cool
http://www.youtube.com/watch?v=rxs8wv2idI0
One wonders who advises these minsters on their PR. Unless you believe this was unplanned of course.
If it was stage managed, I'm not sure...
Mentioned in Dispatches – Experian on Channel 4
Surfing the channels last night I stumbled upon this episode of Channel 4's excellent Dispatches series.
I was even more intrigued than usual because it...
Co-op banking on feedback – risky business?
As far as publicly admitting there's "trouble at t'mill" goes, this is pretty strong stuff.
I should probably wedge "beleaguered" in here somewhere but it...
“Think in pictures” – supercharge your PR campaign
My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR.
Quite a wide-ranging...
Timing is everything – PR campaign scuppered by Royal baby
I was going to write a blog last Friday about how PR is all about timing and typically...I delayed it. Good thing too as...
Gatland, BOD and inter-house badminton as Welsh get Lion’s share
The furore over British Lions coach Warren Gatland's controversial decision to drop Irish and British Lions legend Brian O'Driscroll has opened up questions of...
A Marathon effort draws to a close but would you run on Sunday?
This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
