The power of giving away your expertise
With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping...
The power of thought leadership
#Urgh, jargon alert. "Thought leadership", if I should ever utter it to you or you should ever find it cropping up in conversations with...
I refuse to take part in this recession – Talking Point
Late last week I was asked by regional business magazine, Insider, to write a piece for their Talking Point slot.
As I'm forever pushing,...
“Bloodgate” update – physio wins but does rugby lose appeal?
I've written on this twice before and I maintain that real damage has been done to rugby's reputation.
However, here's a quick update, courtesy of...
Obama begins campaign trail anew in Tucson
Say what you like about the man, the leader and the politics but boy the President of the United States can hold a crowd!
Some...
How to write an effective press release
I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to...
Rolls Royce considers PR on corporate reputation
I have said previously that Rolls Royce needs to think about the way it comes across. A great company but sometimes a tad too...
Press For Attention PR Gets On Bike For Movember
I've decided to put my mouth to good use. It had to happen some time. Please contribute in some small way if you can...
Royce Rolls with the punches but is the response lightweight?
Rolls Royce has seen around $1.5bn wiped off its stock market value since the dramatic failure of one of its engines aboard a Qantas...
Smashing an old chestnut – “all publicity is good publicity”
So, having watched www.inafishbowl.com develop with great interest I thought it was high time I threw my hat into the bowl.
One of the guys...
- Advertisement -
Latest article
John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
