Press

So, after all that, Rooney signs a new contract. Well, that scuppers my original blog on the PR battle between the two biggest egos...

    Well this will be interesting to revisit next year....Deputy Prime Minister Nick Clegg snaffled the Communicator of the Year gong in last night's PRWeek...

what the whole event has missed since the potential PR disaster first began to loom on the horizon was a clear communications strategy. Not until the 11th hour, with the intervention of chief minister Sheila Dikshit, has there been a "face" to clarify, cajole and explain the difficult situation.

Some fundamental things apply when selecting a PR agency and it is not all about who walks in through the door on pitch day – firstly take a look at yourself.

Rugby has a proud repuation for fairness and sportsmanship. Indeed it trumpets this loud over its rival "thuggish" sport soccer. However, what will this scandal do to that hard-won reputation?

So it seems Dave isn't going to apologise for his comments about Pakistan promoting 'the export of terror' and "looking both ways". Considering he is meeting with Pakistan President Asif Ali Zardari later this week, this is PR hardball.

The problem with Apple, as with so many public figures and businesses that court the limelight, is that it is so beloved by so many, partly because of the "magical" aura they have built up but it lacks a certain humility. So, when it does stumble, there will be plenty around to kick it when it tries to rise.

There is no doubt that this will have been an awful and incredibly stressful time for Mr Hayward and senior BP figures personally but the problem is that he and BP keep reminding us of us this as if we should all feel sorry for them. That is just not going to fly. Nobody cares about BP - they care about the totaldevastation caused and what can be done about it.