Strange to write a press release about your own business when you are in...
A funny old day today.
I have spent over a decade advising clients on how to get the most out of their PR campaigns and...
Are the Transport and border staff strikes and the Dairy protest udderly ill-conceived ?
Firstly, this is not a political blog. It merely serves to highlight where I believe PR is an issue.
Two pieces of protest/industrial action in...
G4S – “Buckles” under the strain of Olympic effort
In terms of how not to handle the press, this is an object lesson.
Your company is in panic mode, days away from a huge...
Has Andy Murray captured your heart now?
"Right, I'm gonna try this and it's not gonna be easy."
Not beating the legendary Roger Federer. Not speaking to a crowd that was ready...
Local v National PR agencies – is bigger always better?
Cartoon by emraharikan - see more here
Here’s a scenario I have seen unfold in front of me with many a regional and local business journalist...
PR support for Gaddafi? Tanks but no tanks!
Scanning the web this morning for blogging fodder, I learnt that some big, shiny London PR agencies received a curious email last month, purporting...
PR and value for money
Another question from the inafishbowl website which I think will resonate with many.
This question came from Amanda Waring of Mama Jewels who decided to hire a...
When news just isn’t news – by April Fool
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools' Day shenanigans.
Here's the teaser that greeted...
The power of giving away your expertise
With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping...
The power of thought leadership
#Urgh, jargon alert. "Thought leadership", if I should ever utter it to you or you should ever find it cropping up in conversations with...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
