Can start-ups be PR up-starts? All aboard the StartUp Britain #subtour
This time last week I was stationed outside Antenna, Nottingham's creative hub, in the pouring rain waiting for a bus. "Wow, how fascinating" I...
Break through your perceived limits and become er…Limited
Tricky title but I think an important question for many when it comes to how some businesses are perceived.
So why am I asking what...
Will a freshly-minted Murray finally capture our hearts?
More importantly...will he care?
Well, if this slightly nauseating viral campaign on You Tube, in which we are encouraged to "Like" Andy's fan page is...
PR and value for money
Another question from the inafishbowl website which I think will resonate with many.
This question came from Amanda Waring of Mama Jewels who decided to hire a...
Back off the RIM – Blackberry CEO’s PR tussle with BBC
This week, the BBC's technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry.
That...
When news just isn’t news – by April Fool
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools' Day shenanigans.
Here's the teaser that greeted...
Terry – “the players don’t have a problem with me.” What about the fans...
So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it...
Trade press PR? Have I Got News For You?!
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors.
One of...
Updated – the power of giving away your expertise. Guest blog.
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how...
The power of giving away your expertise
With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
