How to annoy a journalist – lesson 3
In the final lesson ahead of our Nottingham event on April 14th, we've looked at B2C media relations.
So if you want three quick tips to placing...
How to annoy a journalist – lesson 1.
Ahead of our event in April in partnership with Enterprise Nation, we spoke to our panel of journalists and asked them very simply "what...
Who is your who? Getting your message to your target market.
Rudyard Kipling knew a thing or two about writing.
I Keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where and...
Sorry but…we don’t know what you’re doing.
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us what they actually...
Back off the RIM – Blackberry CEO’s PR tussle with BBC
This week, the BBC's technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry.
That...
Lowering my emissions – a Public Transport challenge
Ok, I've had enough of ranting at the radio as yet another London-based MP chats affably to a London-centric presenter as they extol the...
Want award-winning PR? Start winning awards
As I write this, our team is busily researching the award criteria on behalf of a client, for a major accolade.
We do this a...
Boris caught in video nasty
To many, he is a lovable buffoon in an area that has few fans. Politics.
However, will Boris Johnson's appearance (click here) on the Andrew...
How to annoy a journalist – lesson 2
In the second of our series ahead of our "Meet the journalists" event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East...
Updated – the power of giving away your expertise. Guest blog.
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
