Who is your who? Getting your message to your target market.
Rudyard Kipling knew a thing or two about writing.
I Keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where and...
Sorry but…we don’t know what you’re doing.
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us what they actually...
“Think in pictures” photography is an investment…not a cost.
I'd like to highlight an area that lets PR campaigns down again and again: pictures.
Imagine this. You are running a magazine so your goal...
Have you got views for me?
A common objection we hear when chatting to businesses about PR, especially those in B2B markets, is:"But we don't have any news, so it isn't...
Ryan Air’s charm….offensive? Or is it really “getting better”?
Ryan Air is hitting the headlines for all the wrong reasons... again.
However, it is not the usual issues, namely being the world's love/hate airline...
PMQs – a kitchen sink drama we love to hate
The final PMQs of the coalition government will take place later today in the Commons but...has it rescued or ruined either leaders' common touch...
As Leicester embraces its kingly gift, what of Nottingham and Derby?
With crowds thronging the streets, the cortege of one history's (and tellingly, literature's) greatest villains King Richard III, wound its way to his new...
Fewer reasons to shop at Morrisons?
Right, now I've managed to shoehorn the "less v fewer" issue into a blog on PR, let's have a quick look at the furore...
“Think in pictures” – supercharge your PR campaign
My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR.
Quite a wide-ranging...
Timing is everything – PR campaign scuppered by Royal baby
I was going to write a blog last Friday about how PR is all about timing and typically...I delayed it. Good thing too as...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
