How to annoy a journalist – lesson 2
In the second of our series ahead of our "Meet the journalists" event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East...
How to annoy a journalist – lesson 1.
Ahead of our event in April in partnership with Enterprise Nation, we spoke to our panel of journalists and asked them very simply "what...
Want award-winning PR? Start winning awards
As I write this, our team is busily researching the award criteria on behalf of a client, for a major accolade.
We do this a...
Who is your who? Getting your message to your target market.
Rudyard Kipling knew a thing or two about writing.
I Keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where and...
“Anyone” for tennis? Grass court champions = grass roots cash.
Wimbledon fortnight begins. A time when for a few fleeting summer days the nation embraces tennis.
The BBC swings into action, elbowing Eurosport aside, celebrities...
Apple’s Swift u-turn halts “Bad Blood” with Taylor
That headline was just begging to be written wasn't it?
"I find it to be shocking, disappointing, and completely unlike this historically progressive and generous...
Gove on grammar – Panda-ing to pedants or good advice?
Will Michael Gove's latest "Golden Rules" of grammar "impact" you?
Technically they shouldn't, especially under Mr Gove's own rules - he abhors adjectives as verbs...
“Think in pictures” photography is an investment…not a cost.
I'd like to highlight an area that lets PR campaigns down again and again: pictures.
Imagine this. You are running a magazine so your goal...
Ryan Air’s charm….offensive? Or is it really “getting better”?
Ryan Air is hitting the headlines for all the wrong reasons... again.
However, it is not the usual issues, namely being the world's love/hate airline...
PMQs – a kitchen sink drama we love to hate
The final PMQs of the coalition government will take place later today in the Commons but...has it rescued or ruined either leaders' common touch...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
