Gove on grammar – Panda-ing to pedants or good advice?
Will Michael Gove's latest "Golden Rules" of grammar "impact" you?
Technically they shouldn't, especially under Mr Gove's own rules - he abhors adjectives as verbs...
How to annoy a journalist – lesson 3
In the final lesson ahead of our Nottingham event on April 14th, we've looked at B2C media relations.
So if you want three quick tips to placing...
How to annoy a journalist – lesson 1.
Ahead of our event in April in partnership with Enterprise Nation, we spoke to our panel of journalists and asked them very simply "what...
Who is your who? Getting your message to your target market.
Rudyard Kipling knew a thing or two about writing.
I Keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where and...
Want award-winning PR? Start winning awards
As I write this, our team is busily researching the award criteria on behalf of a client, for a major accolade.
We do this a...
Local v National PR agencies – is bigger always better?
Cartoon by emraharikan - see more here
Here’s a scenario I have seen unfold in front of me with many a regional and local business journalist...
How to annoy a journalist – lesson 2
In the second of our series ahead of our "Meet the journalists" event with Enterprise Nation on April 14th, we spoke to Ian Evans, editor of East...
Cadbury’s gives rivals a chance to coin it in at Christmas
Before someone says "I told you so" in a week or so's time...this MAY be an elaborate PR stunt.
However, if it is...it is very...
Where do your customers read about you?
Don't say "The Times".
OK, maybe they COULD read about you there but let's be honest, we can be far smarter about this.
Previously, I have...
Timing is everything – PR campaign scuppered by Royal baby
I was going to write a blog last Friday about how PR is all about timing and typically...I delayed it. Good thing too as...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
