Want award-winning PR results? Throw awards into your marketing mix
A couple of evenings ago, I was out at a networking function but my phone was constantly keeping me updated from a ceremony somewhere in...
Cadbury’s gives rivals a chance to coin it in at Christmas
Before someone says "I told you so" in a week or so's time...this MAY be an elaborate PR stunt.
However, if it is...it is very...
How to approach a journalist with your business story
So you've taken the plunge and are ready to speak to the press about your news? Great!
However, there are right and wrong ways to...
Gove, an education in how not to be cool
http://www.youtube.com/watch?v=rxs8wv2idI0
One wonders who advises these minsters on their PR. Unless you believe this was unplanned of course.
If it was stage managed, I'm not sure...
“Think in pictures” – supercharge your PR campaign
My publisher got in touch with me last week and asked me to write a brief piece on anything useful for PR.
Quite a wide-ranging...
Timing is everything – PR campaign scuppered by Royal baby
I was going to write a blog last Friday about how PR is all about timing and typically...I delayed it. Good thing too as...
PR 101: How to write and send a press release
Did you know I've written a book? No? Well, I have. You can buy it here, it's called the Small Business Guide To PR.
I'm...
Strange to write a press release about your own business when you are in...
A funny old day today.
I have spent over a decade advising clients on how to get the most out of their PR campaigns and...
Assad regime not quite so in Vogue now eh?
NB - credit to the Independent's Richard Hall for the analysis and article below (in italics).
I have written on this subject before, just where...
Chairing a press conference with Sir Richard Branson
I had the pleasure of meeting Sir Richard Branson and James Caan this week. Why? How?
Well, I was the PR Director for Business 2012,...
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John Lewis – won’t somebody think of the children?
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media...yep, the end of the British summer is right on schedule.
Only this...
You silly sausage…we don’t know WHAT you’re selling
It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...
Stop selling vitamins, start curing headaches
Imagine you've just had a really stressful meeting. Your head is thumping. You've got 20 minutes until your next one. What will you do?
You'll...
