Sport

Rugby has a proud repuation for fairness and sportsmanship. Indeed it trumpets this loud over its rival "thuggish" sport soccer. However, what will this scandal do to that hard-won reputation?

media relations is not a one way street. It is about relationships and dialogue. This afternoon, the world's greatest golfer, the master of his own destiny and his own mind, may well find that his single-minded stubborness to accept defeat in any area of his life is not his greatest strength but his biggest weakness.

what the whole event has missed since the potential PR disaster first began to loom on the horizon was a clear communications strategy. Not until the 11th hour, with the intervention of chief minister Sheila Dikshit, has there been a "face" to clarify, cajole and explain the difficult situation.

Well, the UK's sporting press got very excited yesterday when Liverpool's star striker Fernando Torres was spotted celebrating Spain's World Cup victory in a Liverpool scarf.

Tiger would have been better served by coming out and making a statement to the media immediately. Instead, he sat back, probably worried about saying or doing the wrong thing. The resultantvacuum of silence was then filled by a voracious media, determined to get their pound of flesh and now the leeches are forming on the underbelly of the popular press, feeding their faces at the banquet before the platters are removed.

I agonised today on whether to write about Blackberry/RIM's latest PR disaster or whether to have a pop at the antics of the England...

The uproar over Sheffield United FC allowing disgraced footballer Ched Evans to train with them refuses to die down. The club is yet to confirm...

"Right, I'm gonna try this and it's not gonna be easy." Not beating the legendary Roger Federer. Not speaking to a crowd that was ready...

Henry should have come out early and appologised. However, he hasn't and he is best advised to keep his trap shut now lest he fan the flames. If I was Gillette I'd do the same. However, if I was Wilkinson Sword I'd find it hard to resist a cheeky campaign to boost sales in Ireland.

What a depressingly predictable scenario. England's brave, battling "Lionesses" (in itself arguably a bit derogatory but let's not dwell on that) fly home to great...