Sport

So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it...

I've written on this twice before and I maintain that real damage has been done to rugby's reputation. However, here's a quick update, courtesy of...

So I had the bike,  I had a route/s but I had no shirt. I thought an average footy top would do but it...

So, after all that, Rooney signs a new contract. Well, that scuppers my original blog on the PR battle between the two biggest egos...

what the whole event has missed since the potential PR disaster first began to loom on the horizon was a clear communications strategy. Not until the 11th hour, with the intervention of chief minister Sheila Dikshit, has there been a "face" to clarify, cajole and explain the difficult situation.

Rugby has a proud repuation for fairness and sportsmanship. Indeed it trumpets this loud over its rival "thuggish" sport soccer. However, what will this scandal do to that hard-won reputation?

Well, the UK's sporting press got very excited yesterday when Liverpool's star striker Fernando Torres was spotted celebrating Spain's World Cup victory in a Liverpool scarf.

media relations is not a one way street. It is about relationships and dialogue. This afternoon, the world's greatest golfer, the master of his own destiny and his own mind, may well find that his single-minded stubborness to accept defeat in any area of his life is not his greatest strength but his biggest weakness.

Whatever happens, Terry has caused this problem for himself. Like Tiger Woods before him he has been exposed as the antithesis of what he portrays. It is that portrayal which has, along with his undoubted talent, elevated him to where he is today. It is that portrayal which may ultimately be his downfall.

One would have thought Tiger would have had a conclave of media figures who he could trust to go to with HIS story. Surely his PR team could have been making calls to uncover the extent of any forthcoming revelations?