Virgin on brilliant – the 5 words I used to introduce Richard Branson
I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the...
Who, what, where, when and why are great BUT you also need a “how”
In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to "how?".
You see, it is...
Hack a hairdryer: IBM’s hot air hacks off scientists
Last night, I was fortunate enough to attend the BioCity Annual Lecture, given this year by Professor Molly Stevens of Imperial College London
Amongst many accolades,...
Break through your perceived limits and become er…Limited
Tricky title but I think an important question for many when it comes to how some businesses are perceived.
So why am I asking what...
Is Nottingham going to outlaw Robin Hood?
I'm writing for http://www.creativenottingham.com/ this week and thought I'd respond to a survey that says we don't make enough of Robin Hood in Nottingham.
I'm...
Car-nage – can’t keep Toyota outa the news
PRWeek's Reputation Survey on 26 February found:
41 per cent of the UK public would be put off buying a Toyota car in the future
40 per cent said their confidence in Toyota had been dented by the car maker's problems
40 per cent believed that Toyota had handled the situation well.
PR “Bill of Rights” – An Inconvenient Truth
The problem is that bad practice is rife with far too many agencies lazily utlising software and databases and forcing junior staff into PR "Sweat Shops" where they have little grasp of the story, the journalists' requirements, the client's brief and goals or the whole picture.
Question Time for Griffin as BNP loses early christmas present
The danger of the show turning into a political X Factor, complete with hysterical audience was very real and I must say that the BBC may regret the perceived witch hunt format that at times threatened to turn the villain of the day into a victim. However, Griffin's lack of skill and I'm guessing, zero PR strategy other than "get on TV Nick", meant that he couldn't exploit this chink of opportunity to the fore.
The Apprentice – lesson 1, deals just fall into your lap…
http://www.bbc.co.uk/apprentice/
Seconds into the opening titles and I'm already cringing about the future for the British economy. Where do they find these self-styled "business leaders...