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PRWeek's Reputation Survey on 26 February found: 41 per cent of the UK public would be put off buying a Toyota car in the future 40 per cent said their confidence in Toyota had been dented by the car maker's problems 40 per cent believed that Toyota had handled the situation well.

The danger of the show turning into a political X Factor, complete with hysterical audience was very real and I must say that the BBC may regret the perceived witch hunt format that at times threatened to turn the villain of the day into a victim. However, Griffin's lack of skill and I'm guessing, zero PR strategy other than "get on TV Nick", meant that he couldn't exploit this chink of opportunity to the fore.

Tricky title but I think an important question for many when it comes to how some businesses are perceived. So why am I asking what...

In the final instalment of this series, covering the vital questions to address in your PR campaign, I turn to "how?". You see, it is...

I’d just finished registering the press ahead of a Richard Branson keynote speech at a major business show, there were already 60 in the...

I'm writing for http://www.creativenottingham.com/ this week and thought I'd respond to a survey that says we don't make enough of Robin Hood in Nottingham. I'm...

http://www.bbc.co.uk/apprentice/ Seconds into the opening titles and I'm already cringing about the future for the British economy. Where do they find these self-styled "business leaders...

  Cue the guitars, the gentle beat, the smoky bar room set. It’s time to realise that PR is so much more than words, it...

It is a truth universally acknowledged that marketing folk are so busy with buzz words that they forget to tell us WHAT they actually...